DECODING USER BEHAVIOUR

Free LIVE Masterclass - Oops, you missed the last one!

Register to find out the next class date.

What Our Recent Participants Loved

★★★★★

  • Olga, UX Researcher & Designer

    Even though I have spent years doing behavioral & UX research, I still found this workshop really valuable and can highly recommend it.

  • Muhammad, Brand Designer

    Had one of the most insightful masterclasses of all time. Gary van Broekhoven has taught me brilliantly about understanding consumer behaviour and applying insights to any kind of design practice.

Unveiling the Secrets of User Behaviour: Join Our Masterclass on Consumer Insights

Have you ever wondered what makes your customers tick? What hidden forces drive their decisions? If you’re nodding enthusiastically, then our upcoming masterclass is precisely what you need. We’re diving deep into the fascinating world of decoding user behaviour, uncovering consumer insights, and utilising the right tools to make sense of it all. Get ready for a journey that’s insightful, practical, and above all, game-changing.

Why Understanding User Behaviour Matters

Understanding user behaviour is like having a backstage pass to the grand show of consumer psychology. It allows you to peek behind the curtain and see what truly motivates your customers. Here’s why this is crucial:

  1. Better Decision Making: By understanding the nuances of user behaviour, you can make data-driven decisions that are more likely to resonate with your audience. No more guesswork, just actionable insights.

  2. Personalised Experiences: When you know what your customers want and why they want it, you can tailor experiences that feel bespoke. This leads to increased loyalty and satisfaction.

  3. Increased Conversion Rates: Understanding user behaviour helps you optimise your sales funnel, reducing drop-offs and increasing conversions. You’ll know exactly where to make tweaks for maximum impact.

What You’ll Learn

Our masterclass, led by the illustrious marketing guru, Jessica Mathews, will cover a wide range of topics designed to equip you with the knowledge and tools to decode user behaviour effectively:

  • Consumer Psychology: Delve into the psychological principles that influence consumer behaviour. Understand the why behind the what.

  • Data Collection Methods: Learn about the latest tools and techniques for gathering data on user behaviour. From heatmaps to user interviews, we’ve got you covered.

  • Interpreting Data: It’s not just about collecting data, but making sense of it. We’ll teach you how to interpret behavioural data to uncover actionable insights.

  • Implementing Insights: Finally, discover how to apply these insights to improve your product, marketing strategies, and overall customer experience.

“Understanding user behaviour is the cornerstone of creating products that people love. It’s about empathy and data coming together to inform better decisions.” – Jessica Mathews, Marketing Guru.

Who Should Attend?

This masterclass is a goldmine for:

  • Marketing Professionals: Looking to craft more compelling campaigns that speak directly to the consumer’s heart.

  • Product Managers: Wanting to develop products that not only meet but anticipate user needs.

  • UX Designers: Aiming to create seamless and engaging user experiences.

  • Business Analysts: Seeking to turn data into meaningful business strategies.

Ready to Decode?

So, if you’re ready to unlock the secrets of user behaviour and harness the power of consumer insights, this masterclass is your golden ticket. Don’t miss out on the chance to elevate your understanding and transform your approach to customer engagement.

Sign up today and start your journey towards mastering the art of decoding user behaviour. Let’s turn insights into action and make your next big project a resounding success!

Register Now!

See you there, insightful minds!

Meet Your Coach

Gary van Broekhoven

Behaviour Designer, Consumer Psychologist, and University Lecturer,

An extensive portfolio with 200+ projects across various sectors, including toys, healthcare, finance, insurance, travel etc. He has also worked for consultancies; Fjord, IDEO and Designit and also for brands such as; NASA, American Express and Disney.

His innovative GRAMS framework is now a benchmark in academic circles and innovation consultancies.

What You Will Learn

1. How I decide who to interview.

Going beyond traditional demographics, I show you a little-known model called NOREX, it´s simple, effective and gives more focus to deciding who to interview and often elicits insights by itself.

2. In a world crazy about tools and tech.

We often forget about the nuances and complexities of human behaviour - those people we are designing for. Here I´ll share 2 simple but important frameworks that can make decoding a little easier for us.

3. Bias in Research Design is hard to escape.

Confirmation bias exists for a reason, but sometimes we become our own enemy. I share some thoughts on how I get out of my own head and stay data-centric.

4. Interpreting Qualitative Data.

Analyzing qualitative data, such as interview transcripts, requires understanding context and subtle cues. I´ll share a couple of frameworks that crop up a lot in my own decoding.

5. Where do we go from here?

I’ll share some starting blocks on how to further advance your career and standout as a better “decoder”.

6. What if…

Leverage my 25+ years in the field to answer as many of those “what ifs…” in the time available. - come prepared with any questions.

Is This For You?

All the masterclasses are aimed at everyone who wants to get a deeper understanding of how customers, users, staff, patients etc. make decisions and how we can help them achieve better behavioural outcomes.

  • CXO’s

  • Marketers

  • Innovators

  • Researchers

  • Content Creators

  • Service Designers

  • Product Managers

  • Change Managers

  • Customer Service Staff

  • User Experience Designers

  • Founders, CEO’s and Executives

  • Customer & Employee Experience Professionals

Over 2,000+ students worldwide

  • Maite - Design Strategy

    Thank you very much for the workshop. Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.

    For the above, congratulations!

    In fact, it is so applicable that I have already absorbed the content and used it, in a Design Sprint session with the team. I plan to explain the method to all my colleagues in the research team to reflect on how they can apply it in their different challenges

  • Simon - Experience Lead

    Simon - Experience Lead

    “His GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office.”

  • Brandon - Freelance Digital Designer

    I loved the session and it has changed my perspective on how I conduct interviews. It makes conversations run easy and you can get all the info you want. It’s definitely something I’ll use in my career. Also thanks for taking your time and providing me with the opportunity to learn. Much appreciated!

  • Rachita - Senior Service Designer

    I truly enjoyed learning throughout as I realised I might have used elements of it in the past but it always helps to have a framework to guide you. :) I used it on two interviews I had to conduct post the workshop and I saw myself getting meaty data in a significantly lesser amount of time. Thanks again!

  • Olga - UX researcher

    I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.

  • Yash - UX Researcher

    I recently had the opportunity to attend a workshop hosted by Gary van Broekhoven. He introduced the group to his innovative GRAMS methodology to better articulate research questions. The GRAMS method helps give an encompassing view of demystifying user behaviour to further unearth patterns.

    The workshop gave real time to-dos to support the universal axiom - 'The easiest way to design is to ask the right questions'.

  • Akshay - Design Consultant

    Thankyou so much Gary! I think this is a fantastic framework but can involve some metrics to judge the outcome of the interview!

  • Eric - Product Lead

    I found the framework interesting to have in mind when defining research goals and approaching a new project. What I highlight the most is the meaning section, and how the positive -positive and negative-negative questions can allow us to go deeper into the participants' mindsets

What others love about these Masterclasses and Courses

  • I learnt that it is very important to gain a psychological and sociological perspective at the beginning of the entrepreneurial path. Gary did not leave any point unclear. It was a great and effective course in a compact way.

  • This class has been my favorite since I started studying ever. I loved everything about it, and I feel sad that it's over. I would've loved it if all classes were this enjoyable and instructive. Truly, one of my best experiences ever.

  • Inspiring teacher that make his students love to attend and participate in his class.

  • Gary is definitely one of the best professors I've had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he'd have more classes. Gosh I can't remember listening so actively to anyone that wasn't an actor in Game of Thrones. He's a star!

  • The class is important for most of us who worked in marketing since we were taught how to use psychology in marketing. The course is interesting and sort of lays the foundations for many more to come.

  • Gary is great, and the way he delivers the class is fun and easy to follow. He clearly understands and is able to guide all students. I love his class!

  • Gary is a phenomenal instructor, the way he utilizes human behavior to manage his class is great, the stories about his past clients and how other businesses use consumer behavior to understand their consumers and how they behave. This was by far the most interesting class I have ever taken.

  • Gary was very good at explaining consumer behavior in the simplest way possible.

  • Gary makes the topic interesting, and he makes sure everyone fully understands it. While trying to make the class as interactive as possible. It is one of the best courses I have taken throughout my education.

  • I love the practical examples that the course exposed us to. Gary really touched a lot of things when explaining the course, the examples he gave us were awesome and I learnt a lot.

  • The way Gary presented the subject is very clear and made me understand the concepts easily. I liked learning about each of the theories.

  • Gary truly cares about his profession. He is so knowledgeable, very kind and always there to answer all of our questions. I would like to thank him for such a wonderful module.

  • Recalling my past knowledge about consumer behaviors and psychology lessons... now Gary matched them up, mixing all the materials to hit a bigger target in analysing how consumers react, purchase, and response from those aspects.

  • Very interesting concepts that are important for us to understand consumer (and our own) psychology and behavioural patterns better. Gary focuses less on textual learning and more on class participation and discussions.

  • I liked that the theories are used in our daily life practise. The course was eye-opening regarding how marketing strategies strongly leverage the behaviours of the consumers, and it is really helpful.

  • I am glad this course focuses on the learning process and rather the understanding of how relevant it is to your work while discussing how you apply it to our own cadence.

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven