How to become a behaviour designer and its benefits to your career.
In the rapidly evolving world of product and service design, professionals who can combine a deep understanding of user behavior with design principles are highly sought after. This unique skill set defines the role of a behavior designer, a key player in creating products and services that offer meaningful value to users and businesses alike. In this article, we delve into the makings of a behavior designer and how embracing this career can give you a competitive edge, setting you apart from other candidates in the field of UX design, product management, and beyond.
Understanding Behavior Design
Behavior design is an interdisciplinary field that involves applying psychological insights to the design process to influence user actions. As a behavior designer, you're not just making products look aesthetically pleasing; you're strategically shaping the user experience to drive specific behaviors that align with business goals.
Why Behavior Design is Better Than AI
While artificial intelligence (AI) can predict and automate certain user behaviors, it lacks the nuanced human understanding that a behavior designer brings to the table. AI algorithms are based on patterns and data, but behavior designers can interpret the emotional and cognitive aspects of user behavior, leading to more empathetic and user-centric solutions.
The Path to Becoming a Behavior Designer
Embarking on a career as a behavior designer requires a blend of formal education, hands-on experience, and a passion for understanding human behavior. Here's how you can start your journey.
Educational Foundation
Most behavior designers have a background in psychology, human-computer interaction, UX design, or a related field. A solid understanding of psychological principles and research methods is crucial. Consider pursuing a bachelor's or master's degree that offers coursework in these areas.
Gain Practical Experience
Real-world experience is invaluable. Look for internships or entry-level positions that allow you to work closely with users, such as a user researcher or UX designer role. Participating in user testing sessions, conducting interviews, and analyzing user data will provide the practical insights needed to influence design decisions effectively.
Build a Portfolio
As you gain experience, document your projects and their outcomes. A strong portfolio should showcase your ability to apply behavior design principles to solve real user problems, demonstrating both your design skills and your understanding of user psychology.
Benefits of a Behavior Designer Career
Choosing a career as a behavior designer comes with numerous advantages that can elevate your professional trajectory.
Adds Value to Users and Business
Behavior designers create products that are not only user-friendly but also drive desired business outcomes. By understanding what motivates users, you can design experiences that lead to increased engagement, conversion rates, and customer loyalty.
Provides a Competitive Advantage
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With the ability to merge design with behavioral science, behavior designers offer a unique perspective that can give companies a competitive edge. You'll be able to craft experiences that resonate deeply with users, differentiating the business in a crowded market.
Opens Diverse Career Opportunities
The skills of a behavior designer are applicable in various roles, including UX designer, product manager, and service designer. This versatility means you can explore multiple career paths and find opportunities in a range of industries.
Leadership Potential
With a deep understanding of users and the ability to drive business value, behavior designers are well-positioned to take on leadership roles. Your expertise can guide cross-functional teams and influence strategic decisions at the highest level.
How to Stand Out as a Behavior Designer
To make a mark as a behavior designer, you need to go beyond the basics. Here's how you can stand out from other applicants.
Develop a Deep Understanding of Users
Go beyond surface-level research. Immerse yourself in the user's world to gain profound insights into their behaviors, needs, and motivations. This deep understanding will inform more impactful design decisions.
Embrace Continuous Learning
The field of behavior design is constantly evolving. Stay ahead of the curve by keeping up with the latest research, attending workshops, and engaging with the behavior design community.
Master Storytelling
by Nick Hillier (https://unsplash.com/@nhillier)
Conveying the value of your design solutions is just as important as creating them. Develop your storytelling skills to effectively communicate your design rationale and the benefits of your work to stakeholders.
Leverage Data and Analytics
Incorporate data-driven insights into your design process. Understanding user analytics can validate your design decisions and help you iterate on your solutions for even better outcomes.
Behavior Designer Career Opportunities
The demand for behavior designers is growing as businesses recognize the importance of designing for user behavior. Here are some areas where behavior designers are making an impact.
Product Development
In product management, behavior designers play a crucial role in ensuring that new products meet both user needs and business objectives. They help shape product features, functionality, and user journeys to encourage adoption and retention.
UX Design
As a UX designer with behavior design expertise, you can craft interfaces that are not only intuitive but also persuasive, leading to a more engaging user experience.
Service Design
Service designers with a behavior design background excel at mapping out service touchpoints that are optimized for desired user actions, enhancing overall customer satisfaction.
Digital Health and Wellness
Behavior designers are instrumental in creating digital health and wellness platforms that encourage positive behavior change, such as increased physical activity or healthier eating habits.
Financial Services
In the financial sector, behavior designers help create tools and services that promote better financial behaviors, such as saving and investing.
Education and E-learning
By understanding how users learn and retain information, behavior designers can develop educational platforms that facilitate effective learning experiences.
Conclusion
Becoming a behavior designer offers a unique opportunity to influence the way people interact with products and services. With the right mix of education, experience, and a passion for user behavior, you can harness the power of behavior design to create meaningful experiences that benefit both users and businesses. As you grow in this career, your ability to understand and shape user behavior will make you a valuable asset in any design team, opening doors to new opportunities and leadership roles.
Whether you’re a UX designer, product manager, or simply someone interested in the intersection of design and psychology, pursuing a career in behavior design can provide a fulfilling path with the potential to make a significant impact in the world of design and beyond.
If you like this you might be interested in our Consumer Psychology and Behaviour Design course.
