Behavioural Persona Maps

A passionate professional, Gary´s “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!

As much as I love new books, Gary van Broekhoven's insights will always win. During his course in HARBOUR.SPACE I've learnt more in-depth and important information in consumer behavior, development of new habits and just understanding human psychology than I've gained throughout my study and work experience (and I'm pretty meticulous in this topic), so I highly recommend any masterclasses and courses of Gary. You will never regret a minute and penny paid for his shared knowledge 🤝🏼

Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.

Discovering the unique method GRAMS was a game-changer! It's not just a tool; it's the art of deep consumer behaviour, helping you truly understand your customers.

Every class felt like unwrapping a gift, unraveling the mysteries of why people make purchasing decisions.

Thank you very much for the workshop on GRAMS method. Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.

For the above, congratulations!

In fact, it is so applicable that I have already absorbed the content and used it, in a Design Sprint session with the team. Also, I I plan to explain the method to all my colleagues in the research team to reflect on how they can apply it in their different challenges

I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.

“His GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office.”

I loved the session and it has changed my perspective on how I conduct interviews. It makes conversations run easy and you can get all the info you want. It’s definitely something I’ll use in my career. Also thanks for taking your time and providing me with the opportunity to learn. Much appreciated!

I truly enjoyed learning throughout as I realised I might have used elements of it in the past but it always helps to have a framework to guide you. :) I used it on two interviews I had to conduct post the workshop and I saw myself getting meaty data in a significantly lesser amount of time. Thanks again!

I recently had the opportunity to attend a workshop hosted by Gary van Broekhoven. He introduced the group to his innovative GRAMS methodology to better articulate research questions. The GRAMS method helps give an encompassing view of demystifying user behaviour to further unearth patterns.

The workshop gave real time to-dos to support the universal axiom - 'The easiest way to design is to ask the right questions'.

Thankyou so much Gary! I think this is a fantastic framework but can involve some metrics to judge the outcome of the interview!

I found the framework interesting to have in mind when defining research goals and approaching a new project. What I highlight the most is the meaning section, and how the positive -positive and negative-negative questions can allow us to go deeper into the participants' mindsets

Gary is a great leader at work; he truly demonstrates his knowledge and experience through his actions and organizational strategies. He's a person who encourages challenging the 'status quo,' seeking the best solution for the project or improvement needs. The team and participants enjoy the interaction and exchange of ideas within the sessions.

I worked with Gary in an innovation process for a new project at ING. He has always demonstrated to be a passionate professional, coming up with practical simple solutions to complex problems. He has helped teams to look for creative ways on problem solving, with a customer centric view in all his interactions. He has engaged with all the teams very well and has hold the fort for the people.

Gary’s advice was pivotal for the future of one of our Startups, and his ability to discover latent consumer needs and understanding of market trends was truly remarkable. He is a smart and dedicated professional who puts passion into everything. here

Apart from being a Mentor for several of the Startups, Gary coached all the Startups. Each session was varied and highly interactive. His techniques and experience was a real asset and the Startups really benefitted.

If you think you know all about Service design; you haven't met Gary yet! Gary and I worked together implementing an innovation program for a large, worldwide bank, coaching multiple teams in creating valuable and innovative solutions. Gary was an absolute pleasure to work with; skilled, knowledgeable and experienced.