Master Consumer Behaviour: Put The Power Of Consumer Psychology & Behaviour Design In Your Hands

“His GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office.”

A passionate professional, Gary´s “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!

Gary is definitely one of the best professors I've had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he'd have more classes. Gosh I can't remember listening so actively to anyone that wasn't an actor in Game of Thrones. He's a star!

Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.

Discovering the unique method GRAMS was a game-changer! It's not just a tool; it's the art of deep consumer behaviour, helping you truly understand your customers.

Every class felt like unwrapping a gift, unraveling the mysteries of why people make purchasing decisions.

Thank you very much for the workshop on GRAMS method. Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.

For the above, congratulations!

In fact, it is so applicable that I have already absorbed the content and used it, in a Design Sprint session with the team. Also, I I plan to explain the method to all my colleagues in the research team to reflect on how they can apply it in their different challenges

As much as I love new books, Gary van Broekhoven's insights will always win. During his course in HARBOUR.SPACE I've learnt more in-depth and important information in consumer behavior, development of new habits and just understanding human psychology than I've gained throughout my study and work experience (and I'm pretty meticulous in this topic), so I highly recommend any masterclasses and courses of Gary. You will never regret a minute and penny paid for his shared knowledge 🤝🏼

I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.

I loved the session and it has changed my perspective on how I conduct interviews. It makes conversations run easy and you can get all the info you want. It’s definitely something I’ll use in my career. Also thanks for taking your time and providing me with the opportunity to learn. Much appreciated!

I truly enjoyed learning throughout as I realised I might have used elements of it in the past but it always helps to have a framework to guide you. :) I used it on two interviews I had to conduct post the workshop and I saw myself getting meaty data in a significantly lesser amount of time. Thanks again!

I recently had the opportunity to attend a workshop hosted by Gary van Broekhoven. He introduced the group to his innovative GRAMS methodology to better articulate research questions. The GRAMS method helps give an encompassing view of demystifying user behaviour to further unearth patterns.

The workshop gave real time to-dos to support the universal axiom - 'The easiest way to design is to ask the right questions'.

Thankyou so much Gary! I think this is a fantastic framework but can involve some metrics to judge the outcome of the interview!

I found the framework interesting to have in mind when defining research goals and approaching a new project. What I highlight the most is the meaning section, and how the positive -positive and negative-negative questions can allow us to go deeper into the participants' mindsets

Gary is a great leader at work; he truly demonstrates his knowledge and experience through his actions and organizational strategies. He's a person who encourages challenging the 'status quo,' seeking the best solution for the project or improvement needs. The team and participants enjoy the interaction and exchange of ideas within the sessions.

I worked with Gary in an innovation process for a new project at ING. He has always demonstrated to be a passionate professional, coming up with practical simple solutions to complex problems. He has helped teams to look for creative ways on problem solving, with a customer centric view in all his interactions. He has engaged with all the teams very well and has hold the fort for the people.

I wanted to take a moment to express my deepest gratitude for being invited by Gary van Broekhoven to participate in his incredible workshop about the effective use of the GRAMS framework to provide structure to interviewing processes on research and discovery phases.

The workshop was an enlightening experience that opened my eyes to the immense potential of the GRAMS framework in enhancing research practices. The way he explained the framework's essentials was incredibly clear and concise, making it easy for us to grasp and apply in our own work on the future.

He created a supportive learning environment that encouraged us to ask questions, share experiences, and engage in meaningful discussions. I feel fortunate to have had the opportunity to learn from him and to connect with other participants who shared a similar passion for research.

Thank you for inviting me to your workshop and for bringing the GRAMS framework to my life. The knowledge and skills I gained from the workshop will undoubtedly have a profound impact on my future research endeavors. Your generosity in imparting your wisdom is truly appreciated, and I look forward to applying what I've learned in my own work.